SEO Campaign Success Indicators
Many business owners believe that SEO is for suckers or larger companies. The truth is, everyone can benefit from a well planned SEO campaign.
If you are lucky, your competition is not paying attention to their website or search results. In that case, any decent search engine optimization that you invest in with work wonders on your search results. More than likely, at least some of your competitors are doing some sort of SEO or Search Engine Marketing to show up higher than the pack.
If you invest in a SEO campaign, how will you know that it was worth it? Here are some quick and easy ways to find out.
Analytics
Hopefully, you know what you web traffic is at the moment. If not, why? If you invested in having a website professionally built for your company, you should know how many people see it. Knowing the number of hits that your site receives is crucial to knowing how effective your SEO strategy has been. Increased traffic is just the beginning but at least be aware of that single metric if you do not care to know the rest.
Search Results
Any good SEO company will be able to track your search results through SEO software and should provide you with a report with the results. A well executed SEO strategy should show an upward trend in the target keywords or phrases that you selected.
Be careful when doing this yourself, if you are signed in with a Google account, it can affect your results. When Google finds that a specific site is visited often by you, it will show results for that site more often. This could lead you to falsely believe you are ranking higher than what is true.
Increased Sales
The overall goal of SEO is increased sales. So poll your customers or prospects. If your new customer says that they found you on Google, mission accomplished.
Increased Sales Calls
My least favorite indicator of a successful SEO, the cold call. I can’t get too bent out of shape, we do it too. However, it seems that before customers come calling, the salespeople do.
SEO can seem cloudy for many business owners. A good SEO company should be able to show you the entire process. There is no secret to the art of SEO. Good methodology, process, analytics and adjustments are all that is necessary to have a successful SEO campaign.
Snap Forward is dedicated to providing creative, accountable and process driven SEO to the Pittsburgh area. Contact us today to find out what we can do to raise your businesses online visibility.