Inexpensive SEO Tips
Is Inexpensive SEO Possible?
Any business can benefit from a strong search engine optimization strategy. Deciding whether or not it’s worth the money can be difficult.
There are some actions that you can take to perform some inexpensive SEO for your website. If one of these sound like your situation, we have a recommendation for where to start.
“I Don’t Even Know Where to Begin”
That’s quite alright. Most business owners are busy trying to run the business. Taking time to figure out what takes priority when building an online profile can be overwhelming. Thankfully, there are a few inexpensive actions that you can take to get something out there for potential customers to find.
Our Recommendation: Read our 5 Steps For Getting Your Business Online to take the proper steps to build your online identity.
“My Competitors Are Huge”
Your competition may be giant corporations with thousands of pages of quality content and high quality backlinks. What’s the use?
While difficult, there may be room to siphon some traffic from the big boys by getting a little creative.
Our recommendation: Take time to discover why your existing customers buy from you now. What terms do they use when describing you?
If you are a stainless steel factory, maybe it’s your responsiveness. Someone may search for “stainless steel manufacturer with excellent customer service”.
Find those specific reasons your company is better and talk about it on your website. It will take time, but it will start to provide results.
“My Website is Old”
Having a modern website offering a pleasing user experience should be a priority. If you do not have the time or money to take on the project at the moment, well populated social media pages offer an attractive alternative landing spot for your potential customers. Many don’t require a lot of upkeep and show up in Google results quite often.
Our Recommendation: Focus your attention on a few social media accounts that require little upkeep. The best social media sites to start with are:
- Google Places for Business
- Yelp
For tips on how to setup these accounts properly, check out our social media account setup recommendations.
“I’m Already #1 in Google Rankings”
If your website already ranks high on Google for the terms that your customers use to find you, then you may not be inclined to do much to improve your position. However, as in any other competition, there is always someone gunning for the number one spot.
If someone starts to outrank you, they most likely have been working on it for months or even years. It may take considerable time to regain position.
Even more, Google is constantly changing their ranking algorithm. What made you rank high yesterday, may be a negative factor tomorrow.
Our recommendation: Check your backlink profile.
If you have low quality websites that link to your site, ask to have them removed or disavow them. Poor quality backlinks may increase search ranking now, but could soon get your site demoted and left on the sidelines for a long time.
“My Website is Newer but Doesn’t Rank Well”
You’ve taken the proper steps to showcase your business online. You have a new website that is responsive, attractive, and fast. Your social media accounts are setup properly. You just are not getting traffic and when you search on Google, you do not show up.
The problem is that either Google isn’t very aware of your site or your content isn’t very good.
Our Recommendation: Do what we’re doing here. Blog.
We’re not talking mommy blogging here. We mean adding valuable and timely information to your site on a regular basis.
If you have setup Google Webmaster tools and the pages of your website are well constructed, relevant to your business, and provide customers with the proper information, chances are that you just need more.
Commit to writing once every week or two. Write about current problems that customers are facing and how you can resolve them. Keep it up and once you have a catalog of information, chances are that you’ll notice your website ranking better. It will take time but, it will make a difference.
Inexpensive SEO is Possible
Doing anything is usually better than doing nothing at all. Just be sure that it adds to the value of your website and other online accounts. If you do, you’ll find that your business will begin growing online slow and steady.